Friday, 14 October 2011
Thursday, 6 October 2011
Mark Scheme for Baseline Test
Section One (Media Language)
1 mark per correct definition
9-A 8-B 7/6-C 5/4D 3/2-E 1-F 0-U
Section Two: Audiences
Each Question out of 5 marks
20-17- A 16-14-B 13-11-C 10-8-D 7-4-E 3-1-F 0-U
Section Three: New Media Technologies
Each Question out of 5 marks
15-13-A 12-10-B 9-7-C 6-4-D 3-2-E 1-F 0-U
Section Four: Institutions
Q.17 out of 5 Q.18 out of 5 Q.19 out of 1 Q.20 out of 4
15-13-A 12-10-B 9-7-C 6-4-D 3-2-E 1-F 0-U
Production SkillsA Grade – Sophisticated and Creative demonstrating flair and originality, precisely targeting a dual audience
B Grade – Clearly aimed at a dual audience showing a clear understanding of forms and conventions through use of fonts and colours, an overall creative and engaging design
C Grade – Clearly aimed at an audience showing an awareness of audience motives, forms and conventions are followed, with evidence of creativity
D Grade- Generally aimed at one audience, some understanding of forms and conventions through design features, some evidence although generally limited creativity shown
E Grade – Roughly aimed at one audience, limited understanding of forms and conventions; loosely recognisable as an advertisement
F Grade- Not clearly aimed at any audience, lack of understanding of forms and conventions; not clearly identifiable as an advert
Overall Grade
Average the grades for an overall MS GCSE grade, e.g. A,B,B,C,A =B
1 mark per correct definition
9-A 8-B 7/6-C 5/4D 3/2-E 1-F 0-U
Section Two: Audiences
Each Question out of 5 marks
20-17- A 16-14-B 13-11-C 10-8-D 7-4-E 3-1-F 0-U
Section Three: New Media Technologies
Each Question out of 5 marks
15-13-A 12-10-B 9-7-C 6-4-D 3-2-E 1-F 0-U
Section Four: Institutions
Q.17 out of 5 Q.18 out of 5 Q.19 out of 1 Q.20 out of 4
15-13-A 12-10-B 9-7-C 6-4-D 3-2-E 1-F 0-U
Production SkillsA Grade – Sophisticated and Creative demonstrating flair and originality, precisely targeting a dual audience
B Grade – Clearly aimed at a dual audience showing a clear understanding of forms and conventions through use of fonts and colours, an overall creative and engaging design
C Grade – Clearly aimed at an audience showing an awareness of audience motives, forms and conventions are followed, with evidence of creativity
D Grade- Generally aimed at one audience, some understanding of forms and conventions through design features, some evidence although generally limited creativity shown
E Grade – Roughly aimed at one audience, limited understanding of forms and conventions; loosely recognisable as an advertisement
F Grade- Not clearly aimed at any audience, lack of understanding of forms and conventions; not clearly identifiable as an advert
Overall Grade
Average the grades for an overall MS GCSE grade, e.g. A,B,B,C,A =B
Baseline Assessment Paper
Media Studies GCSE
Entry Test
As you are brand new to studying Media, it is important that your teacher gets an idea of what level you are starting at. The following test is set to determine your starting point on the course. Answer each question/complete each task in as much detail as possible:
Section One: Media Language
Explain what the following words/terms mean:
1. Target Audience
2. The Media
3. Stereotype
4. Global Media Company
5. Director
6. Camera shots and angles
7. Editing
8. Mise-en-scene
9. Tabloid press
Section Two: Audiences
Answer the following in as much detail as possible:
10. List five different ways in which you could group an audience
11. Why do you think Media products have specific target audiences
12. List five different uses a person might have for using the Media
13. How dependant do you think people are in our world on the Media?
Section Three: New Media Technologies
Answer the following in as much detail as possible:
14. List five examples of new media technologies (either hardware or software) which have been developed in the past 20 years (e.g. FaceBook/iPad)
15. What impact do you think the development of new media technologies has had on people’s lives?
16. How do you think the Media influences people’s opinions and beliefs? Give examples of Media texts which you think influence people?
Section Four: Institutions (the business side of the Media)
17. Name five global Film Companies
18. Who is the head of News Corporation? Why was News Corporation in the News this summer?
19. Name a company which owns more than one type of Media
20. Explain why you think people should have an understanding of the Media and how it works
Production Skills
A key component of Media Studies is the creative production side- this is all about your ability to be creative and come up with your own Media texts. This is not a test of how well you can draw; it is a test to see how creative you are.
Task: Design an advert for a new brand of snack food called POPPILICIOUS- they are fruit based and aimed at children (aged 6-12). Your advert should appeal to children (as they are the audience for the product) as well as parents (as they are going to be buying the product)
Entry Test
As you are brand new to studying Media, it is important that your teacher gets an idea of what level you are starting at. The following test is set to determine your starting point on the course. Answer each question/complete each task in as much detail as possible:
Section One: Media Language
Explain what the following words/terms mean:
1. Target Audience
2. The Media
3. Stereotype
4. Global Media Company
5. Director
6. Camera shots and angles
7. Editing
8. Mise-en-scene
9. Tabloid press
Section Two: Audiences
Answer the following in as much detail as possible:
10. List five different ways in which you could group an audience
11. Why do you think Media products have specific target audiences
12. List five different uses a person might have for using the Media
13. How dependant do you think people are in our world on the Media?
Section Three: New Media Technologies
Answer the following in as much detail as possible:
14. List five examples of new media technologies (either hardware or software) which have been developed in the past 20 years (e.g. FaceBook/iPad)
15. What impact do you think the development of new media technologies has had on people’s lives?
16. How do you think the Media influences people’s opinions and beliefs? Give examples of Media texts which you think influence people?
Section Four: Institutions (the business side of the Media)
17. Name five global Film Companies
18. Who is the head of News Corporation? Why was News Corporation in the News this summer?
19. Name a company which owns more than one type of Media
20. Explain why you think people should have an understanding of the Media and how it works
Production Skills
A key component of Media Studies is the creative production side- this is all about your ability to be creative and come up with your own Media texts. This is not a test of how well you can draw; it is a test to see how creative you are.
Task: Design an advert for a new brand of snack food called POPPILICIOUS- they are fruit based and aimed at children (aged 6-12). Your advert should appeal to children (as they are the audience for the product) as well as parents (as they are going to be buying the product)
Assessment Procedure
• At the start of each year all students starting GCSE courses (in Y9 and Y10) sit a baseline test to assess their starting point (see appendix A), this gives the teacher an indication of their TMG for the year, as well as a detailed breakdown of their strengths/areas of development for different strands
• At the start of the A Level course students will write an assessment essay in the first fortnight which assesses their communication skills, as well as their ability in the three assessment areas (discussion, applying examples and terminology). This will provide the teacher with an idea of the students’ ability and potential TMG
• All students will have books to record their learning and essential information, to carry out tasks and to use to record/plan any research. The books will be marked each cycle and where appropriate a summative comment will be recorded which requires the student to record a response to demonstrate understanding of the feedback
• All students will have an assessment file in which their assessed pieces of work will be kept, each assessed piece will have a top sheet (see appendix B & C)
• Each student will have a formal assessment piece to complete every three weeks. This will be marked and assessed on the key strands- with the student progress recorded on a class spread sheet and in the students assessment folders
Homework
• Students will be set research tasks linked with their assessed pieces of work- this will require them to carry out independent reading around a topic and to make notes to help them with their assessed piece of work
• Students will also be required to complete extra time on their practical production work beyond allocated lesson time (this will vary between year groups)
• Where appropriate students will be given tasks to extend/consolidate their understanding of the learning carried out in lessons, this will average out as once per cycle (however these will be set at the teachers’ discretion)
• At the start of the A Level course students will write an assessment essay in the first fortnight which assesses their communication skills, as well as their ability in the three assessment areas (discussion, applying examples and terminology). This will provide the teacher with an idea of the students’ ability and potential TMG
• All students will have books to record their learning and essential information, to carry out tasks and to use to record/plan any research. The books will be marked each cycle and where appropriate a summative comment will be recorded which requires the student to record a response to demonstrate understanding of the feedback
• All students will have an assessment file in which their assessed pieces of work will be kept, each assessed piece will have a top sheet (see appendix B & C)
• Each student will have a formal assessment piece to complete every three weeks. This will be marked and assessed on the key strands- with the student progress recorded on a class spread sheet and in the students assessment folders
Homework
• Students will be set research tasks linked with their assessed pieces of work- this will require them to carry out independent reading around a topic and to make notes to help them with their assessed piece of work
• Students will also be required to complete extra time on their practical production work beyond allocated lesson time (this will vary between year groups)
• Where appropriate students will be given tasks to extend/consolidate their understanding of the learning carried out in lessons, this will average out as once per cycle (however these will be set at the teachers’ discretion)
Wednesday, 5 October 2011
Breakdown of Media Studies by Year Group
Year 8
Students will study one lesson a cycle of Media Technology in Y8, focusing on learning how to use the following technologies:
- iPads
- Apple Mac computers
- Adobe Photoshop
- Blogging
- Digital stills cameras
As Photoshop is such a complicated, yet essential programme for students to fully comprehend to access the higher grades at GCSE, the course will revolve around students learning how this programme works and making their own Media products through using this. They will also have the opportunity to work with other technologies (listed above)
The topics of the SOW will be:
Term 1: Introduction to Adobe Photoshop and Producing a Print Advertisement
Term 2: Using Special FX on PS and Producing a Print Film Marketing Campaign
Term 3: Manipulating Images on PS and Producing a Magazine
GCSE (AQA)
Year 9 (& Year 10 specialist option)
Students have the opportunity to start their GCSE Media Studies course at the start of Y9 at CBSC, this means they will have four lessons per cycle (if students opt to start in Y10 they will have 6 lessons a cycle). It is essential that students begin with an introduction to Media Studies to allow them to fully understand what the Media is all about, as well as dispelling popular, incorrect, assumptions about the course. In the first half term students will be taught the fundamentals of Media Studies: Forms and Conventions, Audiences, Institutions, New Technologies, Representation and Media Language, this will be accessed through contemporary and relevant case studies. Student will also have access to technology for research purposes, as well as logging their learning and progress. Each concept will be expanded on through the various assignments which the students will cover for their coursework and examination.
Once the foundations have been covered, students will move onto starting their coursework in the second half term beginning with Assignment 1: Advertising and Marketing (this is chosen from a set bank of assignments offered by AQA). In this unit students will explore the world of advertising and marketing and examine how advertising works on a commercial and social level. Students will analyse a variety of print advertisements exploring how effective they are in selling their products and then progress to designing and producing their own. This will continue into the first half of the Spring Term.
Students then move onto completing the next assignment, Assignment 2: Film Promotion. In this unit students will explore the institutional practises around global and national film marketing, further developing their knowledge of Audience and institutions, along with new Media technologies. Various relevant and contemporary case studies will be examined, with students gaining an insight into how the business works, exploring theories of synergy and convergence. After analysing several case studies, students will explore and compare the impact and effectiveness of two promotional methods, they then progress to designing and producing their own promotional campaign for a fictional film. For both of these units students will produce their final piece of work for their coursework folders under controlled conditions in the examination hall. Prior to this they will get feedback from teachers and suggestions about how to improve their work (see controlled assignment conditions for more details)
By the time the final half of the summer term arrives students should have completed Assignments 1 and 2, and their teacher should have collated their grades to assess whether they should continue with the course for the next two years, or progress to the accelerated learning group which will complete their GCSE by the end of Y10. Students who continue to the end of Y11, will have the opportunity to revisit their assignments and consolidate their knowledge to improve their coursework. Students who are placed in the accelerated group will complete the course in two years and start a new GCSE course in Film Studies in Y11.
Year 10 Accelerated Group/ Y11
At the start of this year students will begin with their last assignment, Assignment 3: Print Magazine Production. In this unit students can either work individually or with one other student (ideally students should be of similar ability if they chose to work with one another) the end result of this assignment is each student produces four professional looking magazine pages. During this assignment students will explore the magazine industry focusing on the forms and conventions of different genres, alongside audience gratifications theories, to ensure they can produce their own professional standard magazine. Students will further develop their Photoshop skills during this assignment and carry out a detailed evaluation of their work at the end.
When all three coursework assignments are complete (and word limits for each are adhered to) they will be collated in each students’ coursework portfolio folder and marked in accordance to AQA guidelines (and moderated within the department). This folder is worth 60% of the students’ final grade; therefore it is essential that all students achieve (ideally) at least one grade higher than their TMG in the subject.
After the Christmas term students will begin their work on their examination unit; these change each year* for 2012 the topic is TV Crime Drama (with the accelerated group they will have some foundation work to carry out in the summer holiday between Y9 and Y10 to prepare them for this unit) it is essential that students do not carry out any coursework assignments which clash with the controlled test**. For this unit students will look at each of the key concepts and apply them to the specific topic, they will also use their production skills to create a Media text which fits into the topic.
* Topics:
2012- TV Crime Drama
2013- The Music Press: Print and Online
2014- Promotion and Marketing of Computer Games
2015- Television News
** Y9/Y10 – no music magazines for Assignment 3 (clash with controlled test for 2013), this does not apply to accelerated group (RG) as they will be sitting 2012 GCSE
A Level (OCR)
Year 12
Overview of Media Teaching (2011/12)
Media Studies is of paramount importance in equipping students with the necessary skills and knowledge for young people to fully understand the role the Media plays in our contemporary (media saturated) society. The aims of the Media Studies courses broadly fit into two categories:
- To equip students with the information and knowledge needed to be critical, analytical and thoughtful, whilst having a well developed understanding of the role which the Media plays on a national and global scale, in shaping societies and influencing people’s beliefs and ideologies
- To teach students the production skills required to have a detailed understanding of how professional media texts are constructed, and to be able to apply this to their own creative work in their own media productions
Students on the course will have access to the latest technologies (both hardware and software) to prepare them for the world beyond school, and ensure they have the best start possible if they wish to take their studies/production work further.
Media Studies Staff:
Stephanie House – Head of Department (shouse@carshaltonboys.org)
Becky Germaine – Media (specialist) and Drama teacher (rgermaine@carshaltonboys.org)
Ilka Zant- Art (specialist) and Media teacher (izant@carshaltonboys.org)
Dominic Brockhouse- DT (Graphics specialist) Photography and Media Technologies teacher (dbrockhouse@carshaltonboys.org)
Jason Fox- Creative Arts Technician (jfox@carshaltonboys.org)
Course on Offer:
Media Technology Year 8 (one lesson a cycle)
GCSE Media (AQA) Year 9 (four lessons a cycle- potential to sit the GCSE at the end of Y10)
GCSE Media Year 10 (AQA) (six lessons a cycle)
A Level Media (OCR) (8 lessons a cycle)
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