Mark Scheme for Baseline Test

Section One (Media Language)
1 mark per correct definition
9-A 8-B 7/6-C 5/4D 3/2-E 1-F 0-U
Section Two: Audiences
Each Question out of 5 marks
20-17- A 16-14-B 13-11-C 10-8-D 7-4-E 3-1-F 0-U
Section Three: New Media Technologies
Each Question out of 5 marks
15-13-A 12-10-B 9-7-C 6-4-D 3-2-E 1-F 0-U
Section Four: Institutions
Q.17 out of 5 Q.18 out of 5 Q.19 out of 1 Q.20 out of 4
15-13-A 12-10-B 9-7-C 6-4-D 3-2-E 1-F 0-U

Production SkillsA Grade – Sophisticated and Creative demonstrating flair and originality, precisely targeting a dual audience
B Grade – Clearly aimed at a dual audience showing a clear understanding of forms and conventions through use of fonts and colours, an overall creative and engaging design
C Grade – Clearly aimed at an audience showing an awareness of audience motives, forms and conventions are followed, with evidence of creativity
D Grade- Generally aimed at one audience, some understanding of forms and conventions through design features, some evidence although generally limited creativity shown
E Grade – Roughly aimed at one audience, limited understanding of forms and conventions; loosely recognisable as an advertisement
F Grade- Not clearly aimed at any audience, lack of understanding of forms and conventions; not clearly identifiable as an advert
Overall Grade
Average the grades for an overall MS GCSE grade, e.g. A,B,B,C,A =B